The first recorded version was by country singer Gene Autry, who initially rejected the song until his wife persuaded him to sing it. Nicholas Music Inc, which he based on the sixth floor of Manhattan’s Brill Building. Marks was so certain that “Rudolph, the Red-Nosed Reindeer” would be successful that he spent $20,000 to create his own company, St. After returning from fighting in the Second World War – where he won a Bronze Star for his bravery – he penned the song, a tune that has since sold more than 100 million copies around the world and been recorded by hundreds of artists. May’s brother-in-law Johnny Marks jotted down the title in a notebook he kept of possible song ideas. Listen to “Rudolph, the Red-Nosed Reindeer” now.
Montgomery Ward gave away 2.4 million copies of May’s Rudolph story and the tale of a misfit reindeer and his friends Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen found a permanent place in the hearts of readers. May’s daughter Barbara loved the deer at Chicago Lincoln Park Zoo, and they became the model for Rudolph and for the original 1939 artwork, complete with luminous red nose, created by Denver Gillen. The shopping empire, which had 620 stores in the United States in the 1930s, asked the Illinois copywriter to create a “cheery Christmas story,” based around an animal, to boost seasonal sales. May was puzzling over the right name when he was writing a storybook for Chicago-based department chain Montgomery Ward. Rudolph, the world’s most famous fictional reindeer, came close to starting out life as Reginald, Rollo, Romeo, or Rodney – four of the names first considered for Santa’s red-nosed helper by Robert Lewis May, the author of the original story.
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